I'm Magnus, and I run Google Ads for e-commerce businesses that care about profit over vanity metrics. No fluff - just results.
Reach me directly - I reply within 24 hours.
Webshops I have scaled advertising for
Total ad budget under my management
Across active clients over the past 12 months
I’m Magnus Willecke - a Google Ads specialist focused on e-commerce. Instead of hiding behind dashboards and reports, I work closely with webshops that want to grow profitably.
I believe in honest advice, full transparency, and that you should speak directly with the person managing your account. No account managers, no middlemen - just a specialist who builds your advertising as if it were his own business.
I specialize in Google Ads for webshops - everything from ongoing management to one-time projects.
Ongoing management and optimization of Shopping, Search, and Performance Max. Focus on profit - not just ROAS.
One-time review of your current setup with actionable recommendations you can implement immediately.
For agencies and companies that need a specialist - without hiring. Flexible and white-label.
No account managers or middlemen. You communicate directly with me on Slack - and get responses that make sense, not corporate fluff.
I report on what matters: profit. Not impressions, not clicks, not CTR. Money in minus money out.
You know what’s happening in your account. Weekly updates on what I’ve done, what worked, and what the plan is.
Concrete results from real e-commerce businesses. No inflated numbers — just what actually happened.
What real e-commerce clients say about working with me.
“At KASAHAIR, we’re very pleased with our collaboration with Magnus – great, prompt communication and a super creative strategic growth partner. 5/5 from us!”
“The partnership with Magnus has been revolutionary for us at Roé Collection – clear communication, strong performance, and real strategic value. We are more than satisfied.”
“We went from 2.1x to 4.5x ROAS in under three months. The best investment we’ve ever made in advertising.”
“He declined to take us on as a client the first time because our tracking was broken. That honesty won me over immediately.”
“No account managers, no unnecessary meetings. Just a specialist who solves the problem. Exactly what we needed.”
“Magnus is the only freelancer we have used who consistently delivers more than he promises. We recommend him to everyone we know.”
Not soft values - but concrete principles that guide my work.
I focus on results that impact the bottom line - not just attractive numbers on a dashboard that don’t actually generate revenue.
If your setup cannot deliver good results, I will say so. I don’t take clients just for the sake of taking clients.
No vague promises of “growth.” I deliver numbers, recommendations, and actions you can actually measure.
You’ll get a reply from me - not an account manager. Share what’s on your mind, and I’ll get back to you within 24 hours on weekdays.
By sending, you agree that I may store your information in order to reply to you.
Within 24 hours on weekdays
